Etsy Advocacy’s Showcase for Gee’s Bend Quilters
In an exciting collaboration with the Etsy Advocacy team, we created an event called “The Fabric of Our Hometowns” to bring attention to the efforts of the Etsy team to support small businesses — and to introduce the brand and its goals to a wider audience on Capitol Hill in order to advocate for policies that support those businesses.
This project was a full scale production with custom builds (partnering with AVLD Events), and a complete translation of the brand directly into a space designed for 250+ people. We created a two-part event, with a party and social space in the front and an elevated gallery and showcase in the rear — merging intention + interaction into one dynamic presentation.
Our Role: Creative Direction and Full Design, Full Production, Partnership Curation and Management for Builds, Lighting, Tech, AV, Florals, Catering and Venue.
Bon Appetit ‘Where Cooking Begins’
Dinner & Dialogue
We were so thrilled to help Carla Lalli Music and Penguin Books celebrate the release of Carla’s acclaimed cookbook, Where Cooking Begins. We love getting people together over food, so we connected immediately with Carla’s goal to make cooking approachable and unfussy.
Alongside the team at lululemon, we brought together about 40 guests in the food world over Carla’s recipes of colorful and flavorful family-style dishes.
We connected Carla with Poppy’s Catering, customized the menus and rental ware to highlight the dishes, and help to facilitate the conversations that bring people together. What a fun night!
Our Role: Production, Design, Catering Partnerships, Floral Design, Run of Show Management, Details
Roku Holiday Showcase
We’re always looking for a reason to celebrate and Roku was the perfect partner to bring the sparkle. For their Holiday press event, our team created a trio of NYC-Inspired Holiday “windows’ to showcase 3 gifting scenes in delightful ways. Our massive gifting bar was perfect for creating a specialized gift for the Host or Hostess in your life.
This proejct had plenty of custom builds in partnership with 11th Street Workshop — a massive spinning Gift Guide wall, 3 12-ft window displays and an shimmering ornament installation that anchored the bar.
Our Role: Production, Design, Vendor Partnerships, Build Management, Graphic Design, Run of Show Management, Details
Roksanda x lululemon
Collaboration Launch
& Fashion Show
To commemorate the launch of the fashion collaboration between lululemon and the high-end designer Roksanda, our team was tasked to fully create and design a space and programming that featured the products IN MOTION. To do so, we transformed a gallery space into one-part runway show, one-part dance performance and one-part traditional gallery.
The end result: a collaborative, moving and striking display of humanity in motion against a backdrop of organic greens and technical projections.
This project stretched every one of our creative fibers, from choreography to space design, to florals and lighting. The launch of the line was met with huge success and marked a new era of high-end collaborations for one of our favorite lifestyle brands.
Our Role: Creative Direction, Design, Production, Floral Design, Choreography Management, Catering and Beverage Management, Venue Management, Installation Design
lululemon
Worth 100
Speaker Panel
When lululemon approached us with the idea of celebrating International Womens Day with an A-list panel of speakers including Audrey Gelman (The Wing), Kimberley Drew (The Metropolitan Museum of Art), Chelsea Roberts (Chelsea Loves Yoga) and Deborah Needleman (NYT, Domino) — we were thrilled to jump at the chance to develop the setting for over 100 women to connect on a real, human level.
The design included warming up an industrial space with living-room setups and lots of green. Bold vinyls reminded guests that they were ENOUGH just as they are, and encouraged communication between themselves and the panelists.
Bold flowers and custom backdrops made for a bright and lively backdrop to some genuinely interesting and thought-provoking conversations that lasted into the night.
Our Role: Production, Venue Management, Design, Catering and Beverage Management, Floral Design, Custom Builds, Stage Design, Graphic Design, Run of Show Management, Details
Beefeater
The Red Gallery
To mark the launch of Beefeater’s RED 24 gin, we designed and executed an innovative and customized gallery show in NEW YORK, CHICAGO and MIAMI during the coveted Art Basel week of art shows. The Red Gallery included art that was viewed differently with and without custom red glasses and encouraged guests to ‘see things differently.’
This project is a perfect example of starting with an idea and translating it into a functional, impactful and creative space for strangers to get together and have some fun.
One of our most ambitious projects to date, this 3-city tour had us seeking out, coordinating and working closely with food and beverage partners in very different cities. We found gallery spaces that worked for our needs in each of the three cities and customized our gallery to fit that space perfectly. What a challenge and what a rewarding series!
Our Role: Creative Direction, Design, Venue Management, Catering and Beverage Management, Custom Builds, Custom Crew Outfits
Etsy Studio
J
et Blue Pop-Up
For this pop-up interaction, we braved the security lines at JFK’s Terminal 5 to showcase the launch of Etsy Studio and it was worth every ounce of sweat!
In this space, we custom-designed a central creative desk that housed the materials for all kinds of craft projects to keep you amused while you waited for your next flight. Custom craft benches flanked the unique space to give you the space to stamp, draw, create postcards and travel bags. The fun kept coming when the team provided little “craft packs” that were specifically designed for executing on your tray table while in flight.
This project was the perfect crux of production x creativity and was one of the most rewarding to see “in-action” as people came together over the art and fun of crafting together.
Our Role: Creative Direction, Design, Production, Custom Builds, Styling
Eater x Hennessy
Omakase Pop-Up Restaurant
For us, food and beverage are the most perfect way to get people together. And the more unique, the more immersive and the more tasty that food and beverage is — all the more chance that your event will be talked about long after the lights go up.
When we partnered with the creative team at Eater to create a pop-up restaurant in one of their production spaces, we got to bring all of our culinary knowledge into one space. Sponsored by Hennessy and hosting 2 different Omakase masters over the course of 3 nights, we needed to create an atmosphere for a small group of very lucky strangers to expand their palettes and their minds.
We started with custom-designing a pergola structure that fit the space perfectly. From there, we partnered with our build teams to add rice paper panels and a u-shaped bar-height dining table that gave everybody a front-row seat to the showmanship of our chefs.
From there, custom wood-signage, a plant layer, printed fabric entrances and a stellar bar menu curated by Hennessy left no hosting stone unturned. Truly, one of the most rewarding activations of our careers.
Our Role: Creative Direction, Production Design, Floral Design, Catering and Beverage Management, Graphic Design, Custom Builds
Etsy
Wedding Product
Showcase
2019
We feel really lucky when our clients trust us to execute an event year after year. Etsy’s Wedding Showcase is a winter event that we look forward every year — it’s an opportunity for us to showcase some of the coolest installations, pairings, florals and designs out there.
For the Etsy Wedding Showcase in 2019, it was all about the texture. We brought over 1000 roses into the space for impactful installations in the all-white space, while showcasing Etsy products in scenes that translate to real-life scenarios.
This project affords us the flexibility to try new things, tell stories through design and find innovative ways to implement products into playful scenes, all against the backdrop of an excellent event with stellar food, beverage and musical entertainment. Thanks, Etsy!
Our Role: Design, Production, Floral Design, Venue Management, Catering and Beverage Management, Display Design
Haven’s Kitchen
HK Sauce
Launch Party
Haven’s Kitchen has been one of our venue partners for years (and also home to our favorite chocolate chip cookie on the planet), so when they asked us to help celebrate the launch of their new line of sauces commercially available, it took us all of three seconds to say YES.
We wanted guests to interact with the sauces, get creative, and share their inspiration. So, we created a unique photoshoot area for guests to try their hand at artfully integrating the sauces just like a chef. We supplied prop plates, backdrops, professional lighting and all the utensils you need to get that perfect plate shot.
Additionally, we designed graphics that were replicated in the classic HK color palette of black and white, which acted as a backdrop for the guests to chat, snap and taste-test the entire tasty line. It was a wonderful opportunity to integrate PLAY into an event that introduces not only a product, but a mindset around cooking.
Our Role: Design, Production, Floral Design, Graphic Design, Display Design, Styling
MasterCard
The Priceless
Table
One of our longest campaign partnerships is with the experiential team at MasterCard, with whom we’ve been partnering since 2014 (!!!) As their luxe provider for their top tier Priceless Table campaign, we’ve traveled the country and produced over 40 events for their dinner party series that brings cardholders and the best chefs in the country together at some of the most spectacular spaces in the country.
For this campaign, we’ve traveled to Maine, Miami, Virginia, Boston, Los Angeles, Dallas, Washington DC, Chicago, New York and more.
We are so proud of this initiative and MasterCard’s efforts to bring together new friends in a really interesting, exciting and successful way. Here’s many more for many more years!
Our Role: Creative Direction, Design, Production, Floral Design, Menu Coordination, Vendor Management, Artist Management
